Atlanta, GA (October 10, 2008) Whiter Image™ is proud to be a leader in the teeth whitening industry and recognizes the importance of offering solutions that are affordable, easy-to-use and deliver results. In addition to their award-winning whitening systems currently available at over 160 top salons and spas worldwide, Whiter Image™ is now introducing their TOGO Whitening Pens.

The Whiter Image™ TOGO Whitening Pens offer the hottest new way to whiten your teeth on-the-GO. Their advanced 4.5ml Triple-Action mint flavored gel ensures the whitest, brightest results with up to 70 applications. Whiter Image™ delivers 6% stabilized hydrogen peroxide supported by a unique blend of hydrators and accelerators; providing outstanding results with optimal comfort and virtually no sensitivity. You can start seeing results your first week!
No need to worry about using messy whitening trays, these clever pens can be used anywhere or anytime and fit neatly in your handbag or gym bag. Upon application, the TOGO whitening gel dries quickly to ensure maximum coverage for maximum results. It's as easy as 1-2-3; just use the easy-to-twist dispensing pens 2-4 times per day and experience a whiter, brighter smile!
Have no time to go to the dentist for that time consuming and expensive teeth bleaching system? The Whiter Image™ TOGO Pen provides convenience, results, and a look that will turn almost anyone's head for a fraction of the cost. Click it, Apply it, and Smile!

Whiter Image™ TOGO Whitening Pen - suggested retail $39.95
Available at www.whiterimage.com and select salons, spas, and retailers nationwide.

About Whiter Image

Whiter Image™ is proud to be a leader in the teeth whitening industry as a founding member of the Council for Cosmetic Teeth Whitening and an author of industry best practices as chosen by industry leaders. Whiter Image recognizes the importance of offering advanced teeth whitening products comprised of innovation, ease of use, the highest quality ingredients, affordability, and unsurpassed customer support. www.whiterimage.com

Atlanta, GA (October 13, 2008) Having experienced dramatic growth since its launch in November 2007, Whiter Image continues to position itself as a leader in the overall teeth whitening industry by expanding into multiple international markets. Currently carried by leading resorts, salons, spas and retailers in the United States including: Wynn & Encore Las Vegas, Trump Towers Las Vegas, Starwood VO, Treasure Island Las Vegas, The Greenbrier, Boca West Country Club, and Planet Beauty, it stands to reason that the company’s impressive growth would attract such global demand. As foreign markets continue to see a remarkable rise in consumers seeking out teeth whitening services and products, Whiter Image’s easy to use, affordable, and results driven product line will undoubtedly capture a sizeable portion of the respective markets.

The first round of international distribution has included launches in Australia, Brazil, Canada, Ireland, Jamaica, and Poland, with more to follow in the near future. Whiter Image will export its comprehensive product line that includes the chair-side Premium Whitening System, Home Edition Kit, and TOGO Whitening Pen. Whiter Image will use a combination of strategic distribution partnerships (Australia, Brazil, Ireland, Jamaica, and Poland) and direct-to-consumer via the 190+ Winner’s stores in Canada. Whiter Image is also available in select Canadian salons and spas.

“Whiter Image is honored to partner with some of the leading international health and beauty distributors and we are extremely pleased with the level of global demand for the Whiter Image product line,” states Whiter Image Co-Founder, Brad Stevens. “Whiter Image’s dramatic growth in the US is largely based on the training and on-going support we provide to our clients. The company will actively engage our foreign clients with the same level of care to ensure the highest rate of success.”

In addition to Whiter Image’s continued US and foreign expansion, the company will launch its new ChicFlic double-sided teeth whitening and lip plumper TOGO pen in late 2008. For more information, please visit www.whiterimage.com.

About Whiter Image

Whiter Image™ is proud to be a leader in the teeth whitening industry as a founding member of the Council for Cosmetic Teeth Whitening and an author of industry best practices as chosen by industry leaders. Whiter Image recognizes the importance of offering advanced teeth whitening products comprised of innovation, ease of use, the highest quality ingredients, affordability, and unsurpassed customer support. www.whiterimage.com

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations L.L.C.
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Atlanta, GA (October 13, 2008) With its comprehensive collection of affordable and results-driven teeth whitening systems, Whiter Image has quickly emerged as one of the leaders in the $14 billion dollar teeth whitening industry. Founded in November 2007, the Whiter Image product line has already been selected by over 160 distinguished resorts, salons, spas, and retailers including: Wynn & Encore Las Vegas, Trump Towers Las Vegas, Starwood VO, Treasure Island Las Vegas, The Greenbrier, Boca West Country Club, Planet Beach, and many others. Offering both a chair-side Premium Whitening System for salons and spas along with a Home Edition Kit and a unique TOGO Whitening Pen, Whiter Image's ongoing customer support, advanced formulations, affordability, and safety protocols have allowed the company to exceed all sales expectations and expand internationally. Whiter Image's success can be attributed in large part to the following:

Ongoing Customer Training & Support: While many teeth whitening firms make this claim, none can truly match the intensive efforts Whiter Image provides to make sure its salon and spa accounts are successful. Utilizing both advanced technology for training purposes combined with dedicated account specialists, marketing support, and results-driven incentives, companies can quickly see that Whiter Image's professional nature differs from the vast majority of teeth whitening companies in the current marketplace. “At Whiter Image we take a very professional approach and our clients can see the difference in our formulations, packaging, array of products, and ongoing service makes the company stand apart from others in the industry,” states Whiter Image Co-Founder, Brad Stevens.

Advanced Formulations / Ease of Use: Whiter Image's research and development efforts, which are supported by over 15 years of experience in the teeth whitening industry, have allowed the company to develop products that deliver results quickly, are easy to use/apply, and cause no sensitivity issues. Utilizing both carbamide peroxide and hydrogen peroxide for different products enhanced with safe and effective accelerators and hydrators, clients will have no trouble using the products and will see immediate results. (Results vary base of condition of teeth and product used.)

Affordable Product Line: The Whiter Image product line includes both a chair-side whitening system for use in salons and spas as well as beautifully designed retail products. The Whiter Image suggested retail price for its products ranges from $39 - $299, making it more affordable in comparision to other whitening products on the market. Additionally, Whiter Image will continue to launch new retail products that can be sold in salons and spas and directly to consumers via the company’s website and selected retailers. Whiter Image remains committed to its salon and spa customers and provides a 5% rebate to the salon and spas on all orders made directly by their clientele online..

Professional Standards / Safety Protocols: Committed to the professional advancement of the teeth whiting industry, Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening. The company also authored the best practices guide as selected by industry leaders. Whiter Image is highly committed to the safety of consumers by providing extensive training to salons and spas, thorough instructions for its home use products, and utilizing formulations that contain safe and effective ingredients.

For more information, please visit www.whiterimage.com.

JUNE 30, 2008 - Las Vegas, NV - As the exclusive cosmetic teeth whitening system chosen by the Spa at Trump in Las Vegas, Whiter Image introduces the latest addition to its innovative line of cosmetic teeth whitening products during the Grand Opening Ceremony. In line with the Trump image, the White Expression TOGO Pen offers a stylish, premium quality solution to a brighter, whiter smile in a convenient delivery system.

The White Expression TOGO Pen is the newest trend-setter to hit this top segment of the cosmetic market. It is the first of a complete line of Whiter Image TOGO Pens that will be introduced in the upcoming months including Wedding Bliss, a targeted product for the bridal market. Packaged in a clear sheath showcasing the sleek, brushed aluminum exterior, the White Expression features mint flavored, triple-action gel offering outstanding results on-the-GO with convenience and style. The proprietary gel blend is a 6% stabilized hydrogen peroxide supported by a unique blend of hydrators and accelerators to provide outstanding results with optimal comfort. The clear gel also gives the teeth a quick shine for the brightest smile. White Expression is easy to use anywhere, anytime. A twist of the pen base pushes gel up to the brush tip used to evenly apply the gel to the surface of the teeth. The pen includes 4.5 ml of gel for up to 60+ applications with visible results in just the first week when applying 2-4 times per day for maximum results.

As a Founding Member of the Council for Cosmetic Teeth Whitening and Author of Industry Best Practices, Whiter Image is a leader in the market offering only the finest in quality, results, and branding. "We are extremely excited about the White Expression TOGO Pen and the opportunity to release it during this launch event for such an industry icon as Trump Hotel," says Whiter Image Founding Partner Keith Rodbell.

The complete Whiter Image System offered at the Spa at Trump includes an advanced L.E.D. whitening light used with premium whitening gel and mouthpiece for in-spa whitening sessions easily self-administered by the client. The White Expression TOGO Pen is offered as a stand-alone or take-home maintenance product after in-spa whitening. Also available, is the Deluxe Home Edition Kit with a stylish, travel bag. All products from Whiter Image are created with only premium quality and innovation in mind wrapped in a brand that matches the elite and comforting image spas seek to present to their guests.

ABOUT WHITER IMAGE
Whiter Image is a progressive, high energy company founded with the purpose of delivering quality, innovation and complete customer satisfaction to the rapidly expanding cosmetic teeth whitening industry. The company has expanded into a broad range of markets in the health, wellness, and beauty industries with products rooted in extensive research and development that are supported by world-class service and a dedication to results.

CONTACT
Christi Wigle
Founding Partner
tf. 1.877.944.8330 x5
c. 423.273.2299
christi@whiterimage.com
www.whiterimage.com